Driving Results with Your Credit Union's Data

As the race for core members, core deposits and expanded member relationships intensifies, it is imperative to have your financial institution positioned for growth. In the age of analytics and informed decision-making, financial institutions have a
largely untapped source of internal data. We know where our current members live and operate their businesses, and we have access to internal product and service utilization. Given this wealth of information, why aren’t more organizations utilizing it to improve results? During this session, we will explore specific and actionable strategies to use internal data to: (1) grow core members, (2) increase core deposits and (3) deepen member relationships.

Covered Topics

  • Understand how a financial institution's current retail and business member data can be utilized to grow core members.
  • Review how big data can be deployed to target prospective members
  • Identify internal opportunities to increase core deposits, fee income and product utilization
  • Discuss specific strategies to enhance internal execution with members and prospects

Who Should Attend?

This session is specifically geared for Senior Management, Marketing Executives, Retail Banking Executives and Operations Executives.