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Marketing Compliance: Avoiding Violations in Print & Digital Advertising

Whether your promotions are digital, print, or televised, multiple compliance regulations strictly prescribe what can be said, the elements that should be included, and how they should be displayed. Compliance violations can result in fines or lawsuits.

Upcoming
DATE

Monday, March 9, 2026
2:30 pm - 4:30 pm

INSTRUCTOR

Dawn Kincaid

FORMAT

Webinar

$299.00 or 1 Token

Includes: Live Access, 30 Days OnDemand Playback, Presenter Materials and Handouts

  • Compliance
  • Compliance Officer
  • Marketing Officer/Business Development

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In this session we will review the compliance considerations for both lending and deposit products whether you are using physical or digital marketing approaches. We will discuss best practices for utilizing social media to not only advertise your products and services, but to establish your brand.

What You'll Learn

  • Reviewing technical requirements of TIL and TISA, including examples of the Do’s and Don’ts
  • Defining social media to assess which platforms best fit your goals
  • Using posts for more than just advertising your products
  • Assessing the risks and incorporating into your risk management program
  • Detailed review of the compliance regulations to consider when advertising through traditional channels or digitally
  • Best practices for responding to consumer complaints
  • Recommended policies for employee use of social media sites
  • Tips when utilizing third parties to manage your marketing program
  • Auditing your program for compliance and effectiveness

Who Should Attend

This informative session is designed for Marketing Officers, Compliance Officers and anyone responsible for managing your bank’s social media activities.

Dawn Kincaid

Instructor Bio

Dawn Kincaid began her banking career while attending The Ohio State University. She has 19 years of experience in client service, operations, information technology, administrative and board relations, marketing, and compliance. Most recently Dawn served as the Senior Vice President of Operations for a central-Ohio-based community bank, where she created and refined policies and procedures, conducted self-audits and risk assessments, and organized the implementation of new products and services. Dawn has served in the roles of Compliance, BSA/AML, CRA, Privacy, and Security Officer. She has led training initiatives, prepared due diligence information, completed a variety of regulatory applications, coordinated internal and external audits, and exams, and presented for numerous state associations.

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