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The Power of Storytelling

Gain insights into the craft of storytelling and discover the types of stories that move people to empower yourself in cultivating this invaluable skill to your communication toolkit.
Upcoming
Beginner Friendly
DATE

Thursday, September 3, 2026
2:30 pm - 4:30 pm

INSTRUCTOR

Philip Vassallo

FORMAT

Webinar

  • Accounting/Reporting
  • Compliance
  • Customer Service
  • Deposit Compliance
  • Human Resources
  • Information Technology/Security
  • Management/Employee Development
  • Risk Management/Legal
  • Sales
  • Technology/Security
  • Transaction Compliance
  • Bank Legal Counsel
  • Board Member
  • Branch Manager
  • Commercial Lender
  • Compliance Officer
  • Customer Service Representative
  • Facilities Manager
  • Human Resources Officer
  • IT Professional
  • Marketing Officer/Business Development
  • Private Banker
  • Risk Manager
  • Security Officer
  • Senior Management
  • Training Manager
  • Trainer

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Data does not move us to make business decisions; its underlying value does. We create specific goals not merely to operate our business, but to realize what matters most to us. We are in business not simply to make money, but to make a real difference in people’s lives. If we hold these statements as truths, how do we tie the pathos of everyday life with our business commitments, objectives, and conduct? Through the power of story.

This webinar offers you practical insights into the time-honored tradition of storytelling. You will get an overview of storytelling theory and practice, including the value, benefits, traditions, and elements of story. You will learn to craft a broad range of stories that will enhance your credibility and win over your audience.

What You'll Learn

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    • Who Should Attend

    Who Shall Attend to be Added
    Philip Vassallo

    Instructor Bio

    Philip Vassallo, Ed.D., has designed, delivered, and supervised communication training programs for more than 25,000 executive, managerial, supervisory, administrative, and technical professionals internationally over the past three decades. He is the author of the books How to Write Fast Under Pressure, The Art of E-mail Writing, and The Art of On-the-Job Writing. He has edited major reports for Fortune 500 companies, the US government, and the City of New York. He also writes the popular blog Words on the Line, which offers practical tips for developing writers. Dr. Vassallo has taught internationally, recently as a faculty member of the Beijing International MBA program.

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