Marketing Compliance in 2024: Reeling Them in Without Tripping Up

Whether your marketing promotions are digital, print, or televised, multiple regulations prescribe what can be said, the elements that should be included, and how they should be displayed. In this webinar, learn to craft a good marketing policy that helps you stay in compliance.

Recorded Thursday,
February 8th, 2024
Presented by Dawn Kincaid
2h total length
2.5 CRCM Credits
$299.00 or 1 Token

Includes: 30 Days OnDemand Playback, Presenter Materials and Handouts

  • Compliance
  • Deposit Compliance
  • Lending Compliance
  • Compliance Officer
  • Internal Auditor
  • Marketing Officer/Business Development

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As banks continue to take the leap into digital marketing, many questions remain: What can we post? What disclosures must be provided? What should be considered if we would like to target our marketing campaign?

Find the answers to these questions and more, and get tools to help craft a marketing policy. The session will also review the compliance considerations for both lending and deposit products regardless of the medium used to advertise them, and attendees will receive deposit and loan advertising checklists.

What You'll Learn

  • Technical requirements of TIL and TISA
  • Incorporating marketing risk into your risk management program
  • Compliance regulations to consider when posting
  • Best practices for responding to consumer complaints
  • Recommended policies for employee use of social media sites
  • Tips for utilizing third parties to manage your social media
  • Auditing your program for compliance and effectiveness

Who Should Attend

This jam-packed session is designed for Marketing Officers, Compliance Officers, and anyone responsible for developing your institution's marketing program.

Dawn Kincaid

Instructor Bio

Dawn Kincaid began her banking career while attending The Ohio State University. She has 19 years of experience in client service, operations, information technology, administrative and board relations, marketing, and compliance. Most recently Dawn served as the Senior Vice President of Operations for a central-Ohio-based community bank, where she created and refined policies and procedures, conducted self-audits and risk assessments, and organized the implementation of new products and services. Dawn has served in the roles of Compliance, BSA/AML, CRA, Privacy, and Security Officer. She has led training initiatives, prepared due diligence information, completed a variety of regulatory applications, coordinated internal and external audits, and exams, and presented for numerous state associations.

Continuing Education Credit Information

Marketing Compliance in 2024: Reeling Them in Without Tripping Up has been approved for 2.5 CRCM credits. This statement is not an endorsement of this program or its sponsor. Credits are redeemable for both Live and OnDemand viewing. For questions on certificates, please email support@oncourselearning.com. Certification holders must report these credits at https://aba.csod.com.