As banks continue to take the leap into digital marketing, many questions remain: What can we post? What disclosures must be provided? What should be considered if we would like to target our marketing campaign?
Find the answers to these questions and more, and get tools to help craft a marketing policy. The session will also review the compliance considerations for both lending and deposit products regardless of the medium used to advertise them, and attendees will receive deposit and loan advertising checklists.
Who Should Attend
This jam-packed session is designed for Marketing Officers, Compliance Officers, and anyone responsible for developing your institution's marketing program.
Continuing Education Credit Information
Marketing Compliance in 2024: Reeling Them in Without Tripping Up has been approved for 2.5 CRCM credits. This statement is not an endorsement of this program or its sponsor. Credits are redeemable for Live attendance only. For questions on certificates, please email email@example.com. Certification holders must report these credits at https://aba.csod.com.